Malavika is an aspiring singer and songwriter who first gained notoriety with her entry in #TheMissyChallenge. The challenge was created by Elliot when she called out singers on Instagram to choose from fifteen songs in her catalog and record a one-minute video singing them. Malavika’s take went viral and even prompted a response from Missy “Misdemeanor” Elliot herself.
Now Malakiva is using that taste of fame as a launching pad for her hot new single, “Sugarcoat.” The highly anticipated debut presents the talented young artist in top form as both a writer, singer, and rapper. The track is equal parts skill and attitude as the singer takes on the weak egos of the world, refusing to sugarcoat the truth. She is bold, sassy and sexy as she sets the record straight.
Sugarcoat is about how sometimes in life and in relationships being super real and truthful pushes people away, but that’s not going to stop me from being honest. I gotta stay true to who I am and I hope this song inspires listeners to unapologetically speak their truth.Malavika
Grooving on a beat that blends Trap rhythms with Pop hooks, Malavika’s skills are on full display. The versatile singer easily moves from a low spoken word tone upto a high alto without missing a beat. As a deep Reggaeton inspired bass pounds she even drops temporarily to a flawless chopping rap. Then in the bridge the tune breaks down to a smooth R&B interlude before kicking back into the jam.
“Sugarcoat” is an exciting debut from a very talented young artist. Check it out in the video above. You can also hear the track on the Deep Indie Beat playlist. Follow the links below to connect with Malavika.