GLOWW is a new artist who debuted earlier this year with his single “My League.” That record introduced us to his distinctly soulful noir sound. The singer chooses to remain nameless, faceless and all other forms of anonymous. We do not know where he is from, where he has been or what he has done. And GLOWW makes music almost as mysterious as his identity.
With a sound that lands somewhere between ambient electronic and R&B, the singer’s unique vibe creates an otherworldly experience. He reads dramatic narratives over low and slow downtempo beats and sweeping instrumentation. “Reinvent the Love” is GLOWW’s follow-up to “My League,” released November 20, 2020. The song is an emotional Dark Pop ballad with elements of Trip-Hop and Chamber Pop.
“Reinvent the Love” is a slow and emotionally intense groove. Orchestral strings and synths create a lush wall of sound. The singer’s deeply soulful vocals and darkly poetic lyrics are at the heart of the track. His words and voice are the threads that keeps this beautiful tapestry whole. It is a cinematic scene that hints at a greater theme ultimately tying the forthcoming album “Metamorphoses” together.
You can listen to “Reinvent the Love” above, or you can hear the song on the Deep Indie Dive playlist. Follow the links below to connect with GLOWW. Stay in the loop on all of his current and future projects, including the upcoming debut album, “Metamorphoses.” And follow along as the mystery unfolds.