Jordan Joseph’s story and philosophy are probably best told by the cover of his latest album, “Sounds Like Success.” There we find an image of the artist sitting on a throne at the top of the staircase he climbed to take his position. Surrounded by stars and Grammy Awards, he confidently looks at us as if to say, “how ya like me now?”
He is a rapper on a mission to succeed beyond our wildest expectations, but not his own. There is no ceiling to his ambitions. In Jordan’s style, actions and words he makes it clear that the future is his for the taking. To that end he is a practitioner of the Law of Attraction, the belief that positive or negative thoughts bring positive or negative experiences into a person’s life. If you build it, they will come.
The philosophy explains the bold statements in the artist’s bio which says that he is a multi-billionaire and a creative genius. A United States Airforce veteran, Jordan says he intends to change the world for the better through his artwork and future business ventures. If there are lines between fact, fiction and hyperbole in his persona they are dotted and blurred. However, whether he is really Bruce Wayne or The Joker is beside the point. Joseph’s intent is to reach and exceed his ambitious goals, and to inspire others to do the same.
That drive to excel has led to an impressive output of music. In only two years Jordan Joseph has released 4 full length albums and twice as many singles. His confidence is bringing in the fans, as well. The rapper entertains thousands of listeners monthly on Spotify. His song “Save My Soul” has over 300K spins, and counting. If the fans were drawn to his self-assuredness then they will love his new album. “Sounds Like Success” is built on the premise that success begets success. The eleven track record explores all of the avenues in which he has thrived, and those which he intends to conquer.
“Rise Up” opens the album as a declaration of his undying positivity. Jordan Joseph’s sound is built pretty solidly on modern Trap grooves, but he mixes in some flavor from all over popular music. Songs like “Can We Play Now” and “Icy Roads” lean into Emo, both lyrically and vocally. Most of the tracks mix melodic and hard rap styles, and Jordan stirs in plenty of EDM as well.
“Damaged” sports a gritty, UK Grime-style bass line and at various points throughout the record his 808 beats step back and forth between Trap and Reggaeton. “Sex & Art” is an ode to tattoos and booty with an R&B slow jam vibe. Love and relationships share time with recipes for success on the album. The break-up song “Looking for Alaska” is a particular high point. And “Stars Align” gets into some trippy transcendental meditation.
“Sounds like Success” is a fun, versatile Hip-hop record from an ambitious young artist. His kind of self-assuredness can be contagious, and that is exactly what Jordan Joseph is counting on. Check out the video for “Icy Roads” below. You can hear “Rise Up” on the Deep Indie Beat playlist. Follow the links below to connect with Jordan Joseph on his rise to the stars.