Apricity is an Ontario, Canada based singer/songwriter who made her debut in a big way late last year with the big Rock sound and Dark Pop vibes of the single “All My Lies.” To date, the song’s horror-movie themed video has earned over 160K views. The newfound success is the realization of a dream come true for the Scottish born songstress, who has been singing since grade school and is now making a go of it as a professional musician.
“The Fear” is the brand new sophomore single from Apricity, released worldwide on June 11, 2021. Once again the singer has paired an anthemic Rock song with a gory cinematic premise. The brilliantly shot Zombie themed short film opens with a black and white scene that immediately brings to mind the mother of all undead flicks, “Night of the Living Dead.” The video then shifts to a Walking Dead theme, complete with railroad tracks, comic book captions and chained battle zombies.
With the horror movie backdrop, Apricity wields her impressive voice to tell a tale of self doubt while facing the uncertainty of love. Layers of guitar and bass melodies create a 90’s Alternative vibe over a slow Modern Rock groove. Apricity’s remarkable vocal range and apparently limitless sustain pack a powerful emotional punch. It’s a great sound from a top notch band and an exceptionally talented singer.
Check out the excellent video of “The Fear,” below. You can also hear the track on the Deep Indie Dive playlist. Follow the links below the video to connect with Apricity. Get on her socials and get in the loop on all of the current and future projects from this exciting new talent.