99kez is a fast emerging independent Hip-hop artist from the south side of Chicago, Illinois. The Hyde Park native first started making music when he was just 14. In 2019 made his professional solo recording debut with the single “Beauty.” Since then the prolific rapper has dropped a half dozen singles and two full length albums. Citing influences like Travis Scott, Kanye West, Lucki, Jay-Z and Drake, the New Age rapper mixes Trap, R&B and Pop for a chill Hip-hop vibe.
“Infinity World ” is the latest album from 99kez, released worldwide to all major streaming services on August 13, 2021. The 13 track record showcases the artist’s unique sound, combining mellow backing tracks with an easy flow. As a vocalist, 99kez slides smoothly from melodic rap to laid-back R&B. The record opens on the psychedelic “Infinitum Mundi,” setting the stage for his unique brand of space jams, personal narrative themes and dreamy melodies.
Lyrically throughout the record, the singer delves into interpersonal issues and internal contemplation. On tracks like “Do it 4 Yourself” and “Hard 2 Forget” he looks back at a broken romance. Elsewhere his rhymes flow in stream-of-consciousness meditations like the trippy “I Am What I Am” and “Almost There.” Though most songs are solo cuts, 99kez is joined by fellow Chicago rappers “Lunar Rue ” and “Iccybands’ ‘ on two of the tracks.
His hypnagogic delivery and thoughtful, contemplative themes of personal growth and self discovery match the trippy musical vibes of the record. From the record’s opening thunderclaps to the chill funk of the bonus track closer “Villain,” “Infinity World ” rides on a cool vibe of Emo Trap psychedelia. Songs like “50/50” and “Galaxy Goddess” feature cool, retro analog synths while song’s like “Reflections” and “Moonlight Shorty” mix ambient moods with chill downtempo Trap grooves. It’s a great sound and an easy album to get lost in.
Check out the video for “Sike!” below. You can also hear that track and “Do it 4 Yourself” on the Deep Indie Beat playlist. Follow the links below the video to connect with 99kez and dig into the entire album. Get on his socials and get in the loop on all of the current and future projects from this exciting new voice in Hip-hop.