Rice is the professional name of songwriter, entertainer and entrepreneur Jerard Rice. He and his brother M-Ezy are the co-owners of Hustle Work Grind Records, an independent Hip-hop label based in their hometown of Webster, Massachusetts. Jerard’s plan was originally to serve only in a business capacity to support his brother’s music. However, one day in the studio he stepped to the mic and that all changed.
I knew I was a good lyricist, however I wasn’t sure how comfortable I would feel behind the Mic in the studio.Rice
It turns out Rice was very comfortable at the mic. Since his debut in 2018, the prolific artist has released a string of singles and videos. In that time he has enjoyed some big successes. Tracks like ‘Big Dreams’ and ‘Round it Up’ have earned hundreds of thousands of spins across multiple platforms.
“No Brady” is the latest single from Rice, available worldwide on all streaming platforms. The rapper is joined on the track by frequent collaborator, singer, rapper and producer JMuzique. A fun club jam, ‘No Brady’ rides on a slow and low Hip-hop groove. Melodic Latin percussion meters out the track’s main lead as deep 808 bass drops hold down the bottom. Meanwhile, the two emcees deliver a fun freestyle with references to everyone from Ike Turner to everyone’s most/least favorite quarterback.
Check out “No Brady” below. You can also hear the song on the Deep Indie Beat playlist, or listen on your favorite streaming service. Follow the links below to connect with Rise. And if you are in the Webster, MA area join the Hustle Work Grind crew for the 5th anniversary party on April 24, 6PM at the Polish American Citizen Club.