Impakct is an emerging independent Hip-hop artist, making his solo professional recording debut in 2022. Although this is the rapper’s first music to be released under this moniker, the record comes with two decades of experience behind it. The Fall River, Massachusetts emcee has been on the mic for 20 years. His new music is a reflection on the trade-offs we make between our dreams and ‘real’ life.
A lot of people give up and become complacent with their lives and where they’re at… therefore becoming automatons. So this album is about self-reflection and how I feel at this point in my life.
Impakct
“Automaton” is the debut EP from Impakct, released worldwide via all major streaming services on January 3, 2022. Like the man at the mic, these six songs are born of a generation of lyrical and philosophical rappers. Whether we look at the political activism of Public Enemy, the ‘edutainment’ of BDP or the street savvy reality of the Wu-Tang Clan, music from Hip-hop’s ‘Golden Age’ was defined by smart lyrical rappers rhyming over boombap beats and breakbeat rhythms. Impakct is hear to bring it back.
Throughout the EP, Impakct delivers real-world commentary on the state of the world and the state of Hip-hop, both told from the perspective of an old-school B-boy who has seen some things. The record pairs classic Hip-hop, New Wave and Electro Pop grooves with crystal clean modern production. The mix gives tracks like “Bullets” and the hard industrial beat of “Boom Shot” a cool retro-future vibe.
Lyrically, Impakct makes the same type of cross-generational connections. He covers current topics like gun violence, tech addiction and modern-day hip-hop. However, he comes at those and all other subjects with a decidedly old-school flow.
From the 80’s alarm clock tone and funk guitar of “Working Class MC,” to the way old-school freestyle diss track “Holdin’ Mics,” Impakct and producer Ryan A perfectly pair the beats and bars to tell a consistent story. The excellent “Regular Guy” is a perfect example. As the fun, early-LL Cool J style sing-song rhyme builds tension, a sparse beat becomes more involved, and more urgent. Singer and song feed each other energy. That’s great record making.
Check out “Automaton” below, or listen on your favorite streaming service. You can also hear the song “Regular Guy” on the Deep Indie Beat playlist. Follow the links below to connect with Impakct. Get on his socials and get in the loop.
