NIFF is an emerging independent hip-hop artist who made his professional solo recording debut in 2017 with the album Legacy. That record introduced a talented and eclectic singer, songwriter and rapper from Colorado with a versatile style. His unique sound pairs a verbose lyrical flow with smooth, melodic r&b vibes.
Since his debut the prolific artist has produced an impressive volume of work. In just five years he has released two full-length albums, two EPs and seventeen singles on his own independent record label, Still Maccin Entertainment. He has connected with fans around the world thanks to hits like “Humble” and “Drownin”.
NIFF is the rapper’s brand new eponymous EP, released worldwide via all major streaming services on December 15, 2022. In recent years NIFF’s sound has evolved over the course of his career. This new 4-song collection continues that evolution as he dives deeply into a world of psychedelic trap vibes and hypnotic melodic bars.
The EP opens on the ambient moods and downtempo braggadocio of “Glow”. The track sets a dreamy vibe that continues throughout the record. “Get it Now” adds a synthwave bass and a dark emo narrative. Guest rapper joins NIFF on the track with some melodic drill.
“Diamonds” takes a wistful look back at past mistakes, and a determined look toward the future. NIFF alternates between a signature autotune melodic hook and impressive bars in the bridge. Featured rapper takes a turn on the mic for the record’s trippy and meditative closer, “Burning Rubber”.
Check out NIFF’s new self-titled EP in its entirety below, or listen on your favorite streaming service. You can also hear the track “Get it Now” on the Deep Indie Beat playlist. We had the chance to chat with NIFF about the new record. Read his answers to our 8 questions below. Follow the links at the end of this article to connect with the artist.
8 Questions with Niff
Where are you from?
How long have you been making music?
I’ve been making music for about 6 years now.
Who are the musicians involved in your project?
On this project, Artist OG VanGo, Djack & Producer/Engineer Johnny Banks from AML Recording Studios.
Who are your biggest musical influences?
Scarface, Nas, Gashi, Travis Scott, The Weekend, and NAV are ones to start with
What is your greatest non-musical influence?
My own hustle, I am a hard worker & it’s my work ethic that separates me from so many.
What inspired you to create this project?
I was working on a new sound with Johnny Banks & we decided to stamp a series of EP’s with small amounts of tracks to introduce the sound.
What are your plans for the future (musically)?
My future plans are to work with the best in the game from Artist to Producer and with the elite creators of this era.
Is there anything else you would like to say?
All I can say is “Get Ready”. The world will know My name.