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Adrian Javon’s Hypnotic Cruel Visual

We first heard from Adrian Javon in March of this year upon the release of his latest 5 song EP “What it Seems.” The record introduced us to a wildly creative artist working in multiple mediums to create a fully immersive musical experience. In addition to his work as a groundbreaking Alternative R&B singer and songwriter, The Los Angeles based Javon is a talented dancer and a professional photographer and cinematographer. His video for the song “Am.I.Crazy” featured the marriage of his many talents into a cohesive and provocative whole.

Adrian Javon is back with another installment in a soulful multimedia catalog. On April 26, 2021 he dropped a brand new visual for “CRUEL,” the closing track on “What it Seems.” Once again his unique talents raised an already excellent song to another level. Musically, “CRUEL” is a smooth downtempo Soul lament. Over a minimalist beat and soft ambient synths, Adrian delivers an almost whispered assessment of a relationship on the rocks. Matching the confusion of a failed romance he alternately talks about the affair in the present and past tense. It’s done and he knows it, but maybe doesn’t want to admit it as he sings, “Maybe we can revisit this thing.”

Like the song, the video creates a rich and complex experience from seemingly simple components. The short film features Javon and a troupe of dancers dressed all in black, set in an otherwise empty warehouse. Despite the stark setting, or maybe because of it, Adrian and his crew are able to transform the scene into a surreal visual experience. The dancers impeccably execute a hypnotically choreographed routine. Just by virtue of dancing they convert that unadorned room into an otherworldly scene.

Check out the “CRUEL” visual below. You can also hear the track on the Deep Indie Chill playlist. Follow the links below the video to connect with Adrian Javon and get in the loop on all of the current and future projects from this multifaceted talent.


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Adrian Javon on the Deep Indie playlists

adrian javon